AUGUST 26, 2008
Pat Danielson New member, SCOTT LALLY, helped BETH KLINGELE do the greeters duties and is on his way to the full member badge! JULIUS GLOVER led us in singing and STEVE SOELBERG prayed for us.
Soon to be new members, LEE MARIS AND ENRIQUE JEVONS, were introduced by Scott and they were brought to our meeting by GENE ROSTVOLD and RUSS ROBERTS. Lee is the new Athletic Director for the Yakima School District and Enrique is with Mad Science of Yakima County.
LINDA HACKETT then let us know that September and October is our months for AKTION CLUB. September 9th, Enrique will be the program. They need one program for October 14. Please let Linda or JO MCLAIN know if you have one. The program needs to be about 20 minutes long and at the 5th grade level. They will need drivers for all 4 meetings so look ahead at your schedule.
BINGO AT THE FAIR: ROGER BELL asked for a Day Capitain for the last day of the Fair and MEL LIGHT volunteered. What a great group we have. Next week sign ups begin! Remember "Bring a friend to work and go to the Fair".
CHAIN GANG: SHANNON BIRD is again our great chain gang chairperson and she is looking for signups to begin on September 12. Let Shannon know if you can do a shift or two.
YAKIMA KIWANIS CHARITABLE TRUST: TRUST CHAIRMAN, DEL PEARSON, announced that the trust is down a bit -- the last month end value was $797,000. The down market is hitting everything.
Bingo: Gene Rostvold won Bingo so now he is $5.00 richer! Good for a retiree.
50-50: STEVE EMHOFF was the winner/loser. The pot was at $562 and it is growing and growing. We are down to 20 cards now!!
PROGRAM: John Cooper, President and CEO of the Yakima Valley Vistors and Convention Bureau then gave us a great program on the new "Branding of the Yakima Valley". Branding is not just a logo but it determines what the consumer has in their heart for a destination. It is a tourist related item but it goes further. TDM (Total Destination Management) were hired and they surveyed the area in many ways and found two key elements: Farm Fresh Experience and Washington Wine Country were the two items that branded the valley. They both are supported by sunshine, cultural heritage, outdoor recreation and accessibility. The destination is a promise. The Valley has everything from Asparagas to Zuchini and also has 70 wineries. The core brand should be accessible, relaxing, fun and offer a personal reward. The Brand Stategy Manuel is available and the Brand can be used free of charge with a few rules.
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